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Author Archives: Mark Young

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How M.K. Guertin Defined Best Western’s Mission

How M.K. Guertin Defined Best Western’s Mission

Long before the inception of TripAdvisor and GPS, travelers relied on word-of-mouth recommendations, print directories, and guidebooks to find the right place to lay their heads. As early as the 1920s, motel owners began organizing referral systems through which they ...

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How Kemmons Wilson Transformed Lodging

How Kemmons Wilson Transformed Lodging

On August 17, 1968, Kemmons Wilson, the founder of Holiday Inn, opened the chain’s 1,000th location in San Antonio, Texas. In the 16 years since Wilson launched the brand with his first property in Memphis, Tennessee, he had transformed the ...

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The First Hilton Renaissance

The First Hilton Renaissance

Financially successful and expanding, in 1949 Hilton Hotels was a company on the rise in an industry still struggling from the bleak days of the Great Depression. Founder Conrad Hilton was on the verge of making his name synonymous with ...

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