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Author Archives: Mark Young

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Birth of a Market Segment: The Story of Days Inn

Birth of a Market Segment: The Story of Days Inn

The story of Days Inn starts with a family vacation in the late 1960s. After future hotelier Cecil B. Day sold his real estate holdings in Georgia, he celebrated by loading his family into a station wagon and setting off ...

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The Evolution of the Hotel Notepad

The Evolution of the Hotel Notepad

Keeping a hotel running the way it should is like simultaneously keeping juggling balls in the air. There are tons of factors at play, and one oversight could cause scores of issues. That’s why all hospitality team members must be ...

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How M.K. Guertin Defined Best Western’s Mission

How M.K. Guertin Defined Best Western’s Mission

Long before the inception of TripAdvisor and GPS, travelers relied on word-of-mouth recommendations, print directories, and guidebooks to find the right place to lay their heads. As early as the 1920s, motel owners began organizing referral systems through which they ...

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