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Author Archives: Mike Murray

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The Online Booking Channel 2.0

The Online Booking Channel 2.0

The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively to achieve optimal success. Fortunately for hotels, changes in technology and consumer behavior are creating new ...

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Four Ways to Sell Experiences Instead of Beds

Four Ways to Sell Experiences Instead of Beds

Millennials spend more than $200 billion on travel each year, according to FutureCast’s Millennial Brief on Travel & Lodging. That number is expected to increase as most have yet to reach their peak earning and spending potential, making them a ...

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