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Author Archives: Kelly McGuire

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Pricing in a Social World

Pricing in a Social World

The advent of online travel agencies (OTAs) ushered in an era of price transparency on a broad scale. Revenue managers suddenly had to pay close attention to their price position relative to the competitive set, adding another variable to complex ...

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Do the Math

With a tight economy and the market still in the recovery phase, hoteliers are seeking out ways to increase incremental revenue and impact the bottom line. Creating upgrades and offers for guests to take advantage of is a simple solution ...

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Natural Synergies

Today’s environment of interconnectivity, crowdsourcing, flash sales, mobile marketing, and social media adds additional complexity to the already challenging job of driving revenue and profits for hotels. Every time you turn around there is another opportunity to dump inventory at ...

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