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Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts has been in the independent hotel collection market for half a century. Currently, the company’s upper-upscale and luxury portfolio encompasses five collections—Legend, LVX, Lifestyle, Connect, and Preferred Residences. Today, these five collections are facing a wealth ...

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Independently Minded: The Power of Soft Brands

Independently Minded: The Power of Soft Brands

So far in 2017, two major hotel chains have announced the addition of a new soft brand to their brand portfolios. In January, Hilton’s Tapestry Collection joined the chain’s Curio Collection, and in June, Wyndham announced the launch of the ...

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Industry Execs Share What Tech They Want to See in Hotels

Industry Execs Share What Tech They Want to See in Hotels

Four industry executives spoke with LODGING about the technology that they are most excited to see appear in the hotel space. Keith Cline, president and CEO, La Quinta: “Voice-activated artificial intelligence is becoming more and more prominent, and it’s going ...

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Wyndham To Acquire AmericInn

Wyndham To Acquire AmericInn

Yesterday, the Wyndham Hotel Group announced plans to acquire the AmericInn hotel brand and its management company, Three Rivers Hospitality, from Northcott Hospitality for $170 million. AmericInn will become the 20th brand in Wyndham’s portfolio, joining shortly after the launch ...

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