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Author Archives: Dan McKone and Alan Lewis

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Revisiting the Guest Journey to Combat Softening RevPAR

Revisiting the Guest Journey to Combat Softening RevPAR

Here’s a piece of advice for hotel operators struggling with a slowdown in revenue growth: Rethink your definition of your guests’ journeys. By that we don’t mean their specific travel itinerary—though that does come into it. Instead, we’re referring to ...

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