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Author Archives: Bruce Serlen

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Choosing the Right Management Company

Choosing the Right Management Company

For the first-time owner choosing a management company, it makes sense that one of the first requirements at the top of the list would be experience. Rather than a novice owner signing on with an equally green behind the ears ...

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Hampton Celebrates 2,000 Hotels and Counting

Hampton Celebrates 2,000 Hotels and Counting

Launched 30 years ago, Hilton Worldwide’s focused-service Hampton brand celebrated a milestone last Thursday that few brands can lay claim to: the opening of its 2,000th hotel worldwide. The 128-room Hampton Inn & Suites Bellevue Downtown-Seattle is owned by Palmetto ...

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The Independent Hotel’s Guide to Soft Brands

The Independent Hotel’s Guide to Soft Brands

With Hilton Worldwide launching the Curio Collection in June and Best Western announcing the BW Premier Collection in October, soft brands once again find themselves in the spotlight. Like others of the genre, Curio and BW Premier target independent hotels. ...

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