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First Tru by Hilton Breaks Ground in Georgia

First Tru by Hilton Breaks Ground in Georgia

MCLEAN, Va.—Hilton Worldwide today broke ground on its very first Tru by Hilton property located in McDonough, Ga. The celebration marked the fastest brand announcement to groundbreaking in Hilton history, less than eight weeks after Tru’s public debut. Demonstrating Tru’s ...

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Robust 2015 Hotel Performance Masks Softening

Robust 2015 Hotel Performance Masks Softening

The U.S. lodging sector set a record for revenue per available room (RevPAR) of $78.671 in 2015 as a result of all-time highs in occupancy (65.6 percent) and average daily rate (ADR of $120.01). The 2015 RevPAR represents 6.3 percent ...

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Biggest Hotel Brands for TV Advertising in 2015

When it comes to U.S. television advertisment spending, Marriott International outdid all other hotel chains in 2015, according to iSpot.tv advertising metrics. The company spent roughly $47.2 million, while runner-up Choice Hotels spent $29.9 million. and Wyndham Worldwide rounded out the ...

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Marriott/Starwood Merger’s Potential Roadblock

When it was first announced back in November, the Marriott/Starwood merger seemed like a foregone conclusion. However, a surprise bid from Chinese insurer Anbang may make the merger a little messier, especially coming up on the March 17 expiration of a ...

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Starwood’s Element to Make Nashville Debut

Starwood’s Element to Make Nashville Debut

Starwood Hotels & Resorts Worldwide today announced its Element brand will debut in Nashville at oneC1TY, the health and mindful living-focused community west of downtown, in 2018. Owned by an affiliate of Cambridge Holdings, Element Nashville West End will feature ...

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