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Luxury Brands Invest in Digital Offerings

According to brand consultancy firm L2’s annual list of digitally savvy hotel brands in the upper-upscale and luxury sectors, increasing numbers of hotel brands are investing in post-booking features and content geared toward trip planning. Marriott Hotels scored the highest ...

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Attracting the Impulse Buyers of Travel

Traditional hotel chains have recently become focused on accommodating millennials who are more likely to take a vacation on impulse. Hotels have come to the conclusion that millennial travelers will be content with three things: customized experiences, digital accessibility, and applicable ...

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After Stockholder Vote, Marriott Considers Merging Loyalty Programs

Shareholders of Marriott International and Starwood Hotels & Resorts on Friday officially approved Marriott’s acquisition of Starwood—a significant milestone toward creating the world’s largest lodging company. Holders of more than 97 percent of Marriott shares and more than 95 percent of ...

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