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Direct Booking More Profitable Than OTAs

In recent months, major brands like Hilton Worldwide, Marriott International, and Hyatt Hotels have begun offering reduced rates on their direct channels to encourage direct booking and loyalty memberships. This direct booking surge has made some, namely OTAs like Expedia, question how valuable ...

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U.S. Hotel Revenue Growing, But Slowing

U.S. Hotel Revenue Growing, But Slowing

ATLANTA—U.S. hotel revenue growth is slowing down, while expenses are on the rise. According to CBRE Hotels’ Americas Research’s 2016 edition of Trends in the Hotel Industry, operating performance continued to improve in 2015, but at a much slower pace. ...

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Planet Hollywood Debuts Condo-Hotel Brand

Planet Hollywood Debuts Condo-Hotel Brand

ORLANDO, Fla.—Planet Hollywood International is expanding its lodging division by contributing to the upscale condo-hotel market with its first-to-market luxury brand—ph Premiere. The brand will debut with a flagship property ph Premiere Resort-Residences Orlando, located just minutes from Orlando. To ...

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Tru by Hilton Breaks Ground on Second Property

Tru by Hilton Breaks Ground on Second Property

MCLEAN, Va.—On Friday, less than four months after Tru by Hilton’s public debut, Hilton Worldwide broke ground on the brand’s second property, located in Oklahoma City. The celebratory event swapped out hard hats and shovels for 3D artwork of the ...

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Choice Partners with Boys & Girls Clubs of America

Choice Partners with Boys & Girls Clubs of America

ROCKVILLE, Md.—Choice Hotels International announced today a new relationship with Boys & Girls Clubs of America. To kick off the partnership, Choice Hotels volunteers, including several members of senior leadership, will renovate the Germantown Branch of Boys & Girls Clubs ...

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