HONOLULU—Aqua Hospitality and Aston Hotels & Resorts have announced the promotion of Elizabeth Churchill to the newly created role of chief revenue officer. A veteran marketer and sales leader with expertise in property rebranding and repositioning, Churchill will oversee an extensive portfolio of hotels and resorts — including those in the U.S. mainland — in addition to all marketing, sales, revenue management, and reservations functions in her new capacity.
Churchill’s extensive knowledge of Hawaii’s hospitality and tourism industry, combined with her progressive marketing and revenue management techniques, have led to incredible growth for Aqua Hospitality. Churchill was also responsible for orchestrating the rebranding of Aqua Hotels and Resorts.
“Elizabeth has been with the Aqua Hospitality family for ten years, and her progression to the role of chief revenue officer will continue to drive our company’s success,” said Matt Bailey, president and chief operating officer, Aqua Hospitality and Aston Hotels & Resorts. “Elizabeth’s proven track record and expertise positions the Aqua and Aston brands for additional growth, and increased recognition in the national hospitality industry.”
“My advancement to chief revenue officer comes at the perfect time, following the recent integration of two Hawaii-based iconic travel brands,” said Churchill. “I am looking forward to demonstrating our unique ability to deliver a diverse range of products to today’s discerning travelers.”