STAMFORD, Conn.—Starwood Hotels and Resorts Worldwide has announced that its Aloft brand will debut in New Orleans in 2015, following the completion of an adaptive reuse project. The historic building will be transformed into a new Aloft Hotel in the city’s central business district. Owned by 225 Baronne Complex LLC, an entity of HRI Properties, and managed by HRI Lodging, Aloft New Orleans Downtown will feature 188 loft-like rooms, forward-thinking technology, and a lively, social atmosphere.
Built in 1962, the 30-story building and an adjacent lot will be converted into a mixed-use complex anchored by the new Aloft Hotel. Walking distance to numerous offices and restaurants, Aloft New Orleans Downtown will offer convenient access to the jazz clubs, bars, and boutiques in the famed French Quarter and the Mercedes Benz Superdome.
“Aloft New Orleans Downtown will build on the brand’s success with adaptive reuse projects in markets across North America,” said Allison Reid, senior vice president of North America development, Starwood Hotels and Resorts Worldwide. “Delivering urban design and leading-edge technology all in a social atmosphere, Aloft is resonating with the next generation of travelers across the globe and capturing the interest of owners and developers looking to re-imagine existing buildings.”
Aloft New Orleans Downtown follows several other successful adaptive reuse projects including Aloft Orlando Downtown, Aloft Tulsa Downtown, Aloft Miami-Brickell, and Aloft Dallas Downtown. Aloft will complete two additional adaptive reuse projects this year— Aloft Detroit and Aloft Tampa Downtown.