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CORNELIUS, N.C.—(BUSINESS WIRE)—Best
Western in conjunction with Michael Waltrip Racing has developed
stockcar racing’s first-ever “Tweet Crew Team,” with three Twitter
correspondents selected to cover the NASCAR race in Phoenix on April
10, 2010.
As part of a national “Tweet Crew Team” job search, fans were asked to
submit an application, which included a link to a creative video or
picture, to become a member of this historic team. Best Western and
Michael Waltrip Racing received hundreds of applications from excited
racing fans hoping to be one of three people chosen to travel to
Phoenix and work as driver David Reutimann’s team of Twitter
correspondents.
When Reutimann arrives at Phoenix International Raceway on Saturday,
April 10, he’ll be followed by the newly selected “Tweet Crew Team,”
which includes Randall Martin, a father and longtime racing fan from
Worcester, Mass., Rebecca Kivak, copy editor and avid NASCAR Tweeter
from Plains, Penn., and Nancy Mills, an actress and contractor from
Cordova, Tenn.
The Tweet Crew Team will spend the afternoon tweeting about every twist
and turn Reutimann makes on and off the track. Each “Tweet Crew Team”
member will be provided with a smartphone that has camera capabilities
to enable “Twitpics.”
“While my pit crew team will keep me racing during the Subway Fresh Fit
600 in Phoenix, our ‘Tweet Crew Team’ will put NASCAR fans in the
middle of the action throughout the weekend,” said Reutimann. “Fans
will get a driver’s perspective into everything that goes on
behind-the-scenes at the racetrack, as well as a never-before-seen
play-by-play of the race – from start to finish – on Twitter.”
The “Tweet Crew Team” will give racing fans a written play-by-play of
the race in 140 characters or less via Twitter from the team’s
different vantage points around the track. Fans can follow all the
heart-pounding and intimate action by logging onto www.twitter.com and following the team at @tweetcrewteam.
Additionally, fans watching the race from home and following the “Tweet
Crew Team” on Twitter will be given the chance to win prizes, including
official Best Western Racing and Michael Waltrip Racing gear, as well
as earn Best Western Speed Rewards® points that can be redeemed for
future hotel stays and a wide variety of merchandise.
One lucky Best Western Speed Rewards member, Best Western’s loyalty
program for race fans, will also win a Best Western Travel Card® valued
at $500.
As part of the promotional grand prize, the first-ever “Tweet Crew
Team” will receive roundtrip airfare to Phoenix, hotel accommodations,
local transportation, as well as a Best Western/Michael Waltrip
Racing-branded team uniform and VIP access to the track for the race.
The winners will also have the opportunity to join Michael Waltrip and
David Reutimann in a race day press conference for the unveiling of the
Best Western and Michael Waltrip Racing “Tweet Crew Team.”
“With our newly formed Tweet Crew Team, we’re once again giving fans a
unique opportunity to get closer to drivers Michael Waltrip and David
Reutimann than ever before,” said Dorothy Dowling, Best Western’s
senior vice president of marketing and sales. “Our guests have come to
count on Best Western to create integrated and exciting promotions that
fully leverage our partnership with Michael Waltrip Racing and create
one-of-a-kind experiences for the fans.”
To join Speed Rewards log onto www.bwracing.com.http://www.bwracing.com/
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