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Accor
North America, a division of Accor Hospitality, announced that it will
pilot the Green Key Eco-Rating Program within its portfolio in the
United States in 2010. Green Key ranks, certifies, and inspects hotels
and resorts based on their commitment to sustainable “green” practices.
The Accor North America pilot will involve 20 properties.
- The Accor North
America pilot will include representatives from the Motel 6, Sofitel,
and Studio 6 brands; those properties selected for the pilot will
participate in the entire Green Key certification process, which
includes:
- The comprehensive 150-question online self-audit covering a broad range of operational areas and sustainable practices
- Being ranked from 1 to 5 Keys based on responses to audit questions;
- Receipt of a performance report with recommendations, best practices and potential areas for improvement and savings;
- Listing on the www.greenkeyglobal.com Web site, a valuable resource for environmentally conscious travelers
- Access to online member resources and tools
- On-site verification of self-audit responses by Green Key auditors
In the course of the pilot, Accor North America corporate leadership
will evaluate the program and decide whether to move forward with a
larger rollout throughout the United States.
“Accor is widely recognized within the global hospitality industry as
being a leader in sustainability initiatives,” Tony Pollard, managing
director of Green Key Global, said in a press release announcing the
program. “We are confident that Green Key will become an important part
of Accor North America’s efforts to protect and preserve the
environment.”
The cornerstone of the Green Key program is its focus on sound
sustainable practices specifically for the lodging industry. The audit
was developed by two leading environmental engineering firms with
support from the Canadian Government to withstand the scrutiny of a
wide-range of environmental experts; the program had been operating
exclusively in Canada since 1997 prior to its launch in the United
States this September. There are currently more than 1,200 Green Key
members, including 21 Accor properties in Canada.
“Our Green Key properties in Canada have touted the environmental,
financial, and marketing benefits of the program for several years,”
explained Renée Swoger, manager of energy and environment services for
Accor North America. “We have been waiting for Green Key to migrate to
the United States for some time; needless to say, we are eager to
launch the pilot.”
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