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U.S. Travelers Still Looking for Value this Summer
5/21/2012
PARSIPPANY, N.J.—With the busy summer travel season almost under way, vacationers around the globe are focused on relaxation and time with the family although amenity preferences and priorities differ—this according to survey findings released today by Wyndham Hotel Group.
Commissioned to better understand the evolving travel habits of Wyndham Hotel Group’s global guests, the study surveyed just over 5,600 adults in key cities throughout the U.S., Canada, China, Brazil, and the U.K.
U.S. vs. International Travelers:
- After price and location, hotel quality is the most important factor for U.S. travelers when selecting a hotel, followed by good reviews and extras like complimentary Wi-Fi and free breakfast. Of least importance is the age of the hotel. By comparison, for Chinese travelers hotel quality is the most important factor.
- Most U.S. travelers (73 percent) and Brazilian travelers (70 percent) expect to take vacations lasting between three and seven days. By comparison, U.K. travelers will take the longest vacations with a quarter (25 percent) taking trips lasting two weeks or longer. Chinese travelers will take the shortest vacations, with most (75 percent) taking trips that last five days or less.
- Close to one third (29 percent) of U.S. travelers and 41 percent of U.K. vacationers plan to go on a beach retreat this summer. Conversely, just one fifth (20 percent) of Chinese travelers will be taking a beach holiday, preferring instead sightseeing vacations (39 percent).
- Chinese travelers are the most hospitality conscious, with 37 percent saying that after Wi-Fi and breakfast, airport pick-up is most important to them. Access to a concierge ranked fourth. Comparatively, while U.S. travelers agree that breakfast and Wi-Fi are their top two desired amenities, satellite television ranks as third most important, followed by access to a swimming pool.
Commonalities Amongst All Travelers:
- Regardless of nationality, the majority of travelers agree on the need for some peace and tranquility when they get away, with over half (56 percent) saying relaxation is the primary reason for their next holiday.
- Over three fourths (76 percent) of all travelers identify spontaneity as a crucial ingredient when organizing a trip this summer.
- Over half (59 percent) of all travelers intend to travel with their families during the summer, while nearly a quarter (23 percent) of all travelers plan to embark on a getaway with their significant other.
- Almost a third (29 percent) of all travelers said price is the most important factor when choosing a hotel, followed by location. Additionally, women are more price conscious than their male counterparts, with close to a third (32 percent) of women ranking price most important versus a quarter (25 percent) of men.
- Across all nationalities, mid-priced hotels are the most popular choice with over half (55 percent) usually looking for either midscale or budget accommodations.
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