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Starwood Hotels and Resorts Expands Presence into Iraq

4/30/2012

ERBIL, Iraq—Starwood Hotels and Resorts Worldwide, Inc. has signed an agreement with BCD Co. to manage a new-build Sheraton hotel in Erbil, Iraq. Scheduled to open in 2015, the Sheraton Erbil Hotel will mark the re-entry of Starwood in the country after 20 years.

“We are delighted to partner with BCD as we re-introduce Starwood to Iraq with Sheraton, our most iconic brand,” said Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa, and Middle East, in an announcement. “The opening of the new Sheraton Erbil Hotel further underlines Starwood’s commitment to growth and expansion in the region.”

The new Sheraton Erbil Hotel will comprise 221 guest rooms and 39 suites. The hotel will also feature dining, conference, and leisure facilities including an indoor and outdoor pool.

The hotel’s business facilities will feature a ballroom, a conference center, four meeting rooms, and a business center including six private offices.

Mr. Saad Aldoski, partner, BCD Co. commented: “We are excited to work with Starwood and the Sheraton brand on our first hotel development in Erbil. We believe that our partnership with a globally recognised hotel operator such as Starwood will set new hospitality milestones in Iraq and that Sheraton’s strong reputation will assist in further supporting Erbil as the country’s commercial hub.”

Starwood currently operates close to 50 hotels in the Middle East, which includes 16 Sheraton hotels. The company is set to open more than 30 hotels in the region over the next few years.

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