Sleep Inn and MainStay Suites Introduce Dual-Branded Combination Hotel Prototype
LAS VEGAS—Today at the company's 58th annual convention, Choice Hotels International unveiled a new dual-brand combination hotel prototype for its Sleep Inn and MainStay Suites brands. The combined Sleep Inn and MainStay Suites hotel design joins two brands under one roof. It allows for unique construction options in markets that could support more than a standalone Sleep Inn or MainStay Suites hotel. READER COMMENTS
The design captures efficiencies from every square foot of the hotel. Significant operating efficiencies can result from operating only one front desk as well as reduced back-of-the-house and service staffing. Through this new combination hotel prototype, operating margins and return on investment for owners can be driven through these reduced operating expenses and higher occupancy rates enjoyed by the MainStay Suites brand.
"By combining two highly sought-after brands in the same building on one site, we're able to provide an opportunity to meet the needs of almost any guest's travel occasion, representing a competitive advantage for owners," said Mike Varner, senior director of brand strategy for the Sleep Inn, MainStay Suites and Suburban Extended Stay Hotel brands at Choice Hotels, in an announcement. "Offering a product on one footprint that fits the needs of two unique guest segments can be a smart move for hoteliers in today's competitive hotel development environment."
The Sleep Inn and MainStay Suites hotel combines the signature features of both brands, including the Sleep Inn signature tower and porte-cochere along with the distinctive MainStay Suites roof line. It offers a single lobby and community room along with a shared fitness center and laundry facility.
All guests of a Sleep Inn and MainStay Suites combination hotel will be offered the free Sleep Inn Morning Medley breakfast, complimentary high-speed Internet access, exercise facilities, guest laundry facilities, MainStay Market and free cable TV, including premium movie channels. Each MainStay Suites room includes a fully-equipped kitchen.