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Morgans Hotel Group To Expand Hudson Brand With Opening Of London Property
6/12/2012
NEW YORK—Morgans Hotel Group Co. today announced that it has entered into a 20-year management agreement for a 200-room boutique property in London to be branded with its lifestyle hotel brand, Hudson.
Hudson London, scheduled to open in early 2015, marks the beginning of an international growth plan to introduce the brand into gateway markets around the globe. The announcement of the second Hudson-branded property from Morgans Hotel Group coincides with the re-launch and renovation of the original Hudson location in New York City.
"We are delighted to announce the development of our first international Hudson-branded hotel," said Michael Gross, Chief Executive Officer of Morgans Hotel Group, in an announcement. "Hudson is our gateway brand, offering guests a unique and social experience, in a creative, unexpected environment. We are looking forward to bringing the spirit of our celebrated New York property to a global stage, and elevating Hudson into a truly international brand."
Prior to the opening of the London property, Morgans Hotel Group has invested in a $30 million modernization of the original Hudson property in New York. The updates, which are ongoing, began with a complete 834-room renovation, including new furnishings as well as upgraded technology and lighting.
In a collaboration between the Morgans Hotel Group design team and design group, Rottet Studio, the public spaces of Hudson New York will also be redesigned.
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