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La Quinta Announces Results for First Half of 2012
7/24/2012
DALLAS—La Quinta Inns & Suites announced results for the first half of 2012, which include continued growth in franchise development, openings and brand performance.
In the first half of 2012:
La Quinta awarded 21 new franchises, an increase of more than 30 percent over the same period in 2011. The brand opened 11 properties, close to double the number opened in the first half of last year. RevPAR at La Quinta franchised hotels was up more than 9.4 percent over the same period in the previous year.
La Quinta’s system wide mobile revenues increased more than 124 percent over the first half of 2011. Member revenue and member room nights generated from the brand’s La Quinta Returns loyalty program both increased by more than 20 percent.
La Quinta Returns member revenue accounted for more than 40 percent of total revenues into the La Quinta system in the first half of 2012.
In an announcement, Rajiv Trivedi, La Quinta’s executive vice president and chief development officer said, “We are proud to share these first half 2012 results, which exceed expectations across many important metrics, and demonstrate the continued strength of our brand, throughout the U.S. and internationally.” Trivedi concluded, “By every measure and on every street corner, La Quinta continues to solidify its position as the premier brand in select service. We look forward to updating the industry on our continuing success in all areas in the second half of 2012.”
La Quinta now has more than 820 hotels across the United States, Mexico and Canada. The brand signed an agreement to bring La Quinta to Colombia earlier this year. It expects continued rapid growth in Mexico, and anticipates announcements of additional international expansion before the end of the year.
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