B Hotels & Resorts Introduces New Hotel Concept
FORT LAUDERDALE, Fla.—B Hotels & Resorts announced the launch of its new 'b2 hotel' concept, a full-service brand that hopes to attract value-conscious travelers. READER COMMENTS
Where B Hotels compete with four-star hotels in key destinations, b2 hotels will compete with three- and three-and-a-half star hotels in a more diverse roster of urban and suburban markets nationwide.
"b2 is a lifestyle experience, showcasing inspiring designs, inviting social spaces, and a variety of complimentary technology offerings," said Ayelet Weinstein, CEO of B Hotels & Resorts, in an announcement. "With our new value full-service concept, guests receive a full-service experience including distinct culinary offerings, 24-hour in-room dining and access to spa amenities, while owners enjoy the benefits of a select-service operational and expense model."
The first b2 location is expected to be announced in the next coming weeks.
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