La Quinta Launches Military Rewards Program
La Quinta unveiled a new Military Rewards program today, establishing a new membership level in its loyalty program for current service members, veterans, and their families. Among other things, the program offers participants free room upgrades, 2,000 loyalty points after the first stay, a dedicated phone number for customer service and reservations, and 20 to 30 percent more points on every stay. Addressing this initiative at the La Quinta Conference earlier this year, President and CEO Wayne Goldberg...
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